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01.12.2011

Was zeichnet gute Mobile Banking Apps aus?

Dieser Frage geht MyPrivateBankingReport in der Studie "Mobile Apps for Banking" nach und schreibt in einem Extrakt:

"The mobile app revolution has reached the banking industry. But it is still at a very immature stage. This – in a nutshell – is the outcome of our benchmarking analysis of a total of almost 200 apps for private clients, offered by 50 leading global banks. (...)

The biggest shortcomings in the app strategy of most banks are:

• Most banking apps are only available for iPhone (Apple iOS). There is a serious lack of specific apps for iPad and, even worse, many banks are reluctant to offer Android versions of their apps. (…)
• Banking apps offer only basic functionality. Only 65% of banks offer market information apps to their clients and 40% of banks provide apps with brokerage functionality for trading stocks and other securities. (…)
• Bank apps don’t do a lot to attract users who are non-clients. Apps are potentially a great marketing tool for acquiring new clients. But the majority of banks seem disinclined to open their apps to the public. (…).
• Banking apps provide little useful content. Less than half of the banks offer product information or financial news on their apps. Video content and digital client magazines are hardly offered at all. (…)
• Security and privacy are weak spots. Many banking apps do not offer the same level of security as regular online banking via the Internet. Privacy information is also conspicuously absent from most apps. (…)

Overall the verdict of this report is that a large majority of banks are not yet harnessing the potential of apps to engage clients, market their products, strengthen their brands and provide more corporate information. The winners of our benchmarking, Caisse dÉpargne and Deutsche Bank, for their feature-rich portfolio of apps, and Bank of China, for the single best banking app, show how important a comprehensive, strategic approach to app development is (...)."

Rolotec entwickelt im Rahmen des Tätigkeitsbereiches Display Solutions seit längerer Zeit schon Mobile Apps für Börseninformationsanbieter. Für ein unverbindliches Beratungsgespräch stehen unsere Experten sehr gerne zur Verfügung.

Verfasst von Rolotec AG um 01.12.11 14:02