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23.09.2008

Social Media- und Web 2.0-Trends

Awareness stellt einige interessante Whitepapers zur Verfügung. So jüngst "Trends and Best Practices in Adopting Web 2.0 in 2008". Wissensmanagement-Crack Bill Ives schreibt dazu:

"(...) The number of organizations that allow social networking for business purposes has increased dramatically to 69 percent in 2008 up from 37 percent last year.

Employers are finding the benefits of using social media: 63 percent are using social media to build and promote their brand, 61 percent are using it to improve communication and collaboration, and 58 percent re using it to increase consumer engagement.

Seventy five percent of employees are already using social networking sites such as Facebook, MySpace and LinkedIn for business purposes, up 15 percent from 2007. (...)

Use of internal-facing communities is on the rise with 6 percent of organizations already reporting they deployed internal-facing communities, while 33 percent indicate their organization plans to implement internal-facing social media initiatives.

Similarly external-facing communities are increasing: 27 percent of respondents said their companies were planning to deploy external-facing communities while only 13 percent indicated their organizations already have external-facing communities.

Online communities directed at specific interests and groups of people allow for more targeted marketing techniques and better results so for this reason 37 percent of organizations have specific areas of focus for their communities.

Verfasst von Hans Fischer um 23.09.08 16:24